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Czech Dream
''Czech Dream'' () is a 2004 documentary film directed by two Czech film directors, Vít Klusák and Filip Remunda. It recorded a large-scale hoax perpetrated by Klusák and Remunda on the Czech public, culminating in the opening event of a fake hypermarket in the Letňany neighborhood of Prague. The film was their graduation project for film school.
== Advertising ==
Remunda and Klusák invented the "Český sen" hypermarket and created a massive advertising campaign around it. Posing as businessmen, the two film students managed to persuade an ad agency and a public relations agency to create a campaign for them. Billboards appeared on Czech highways, and 200,000 pamphlets were distributed in Prague. A jingle was recorded, and there was a series of television commercials. The advertising campaign slogans were "don't come" and "don't spend", etc.
Still, the filmmakers succeeded in attracting more than 3000〔(Czech Television ). May 14, 2007.〕 shoppers to an empty plain for their "grand opening" on May 31, 2003. What looked like a huge building from a distance was actually only a canvas facade backed by scaffolding.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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